Communication and Brand
Be it, do it, say it.
When brands talk about sustainability, they are always under general suspicion. Sustainability communication is often characterized by the fear of making mistakes and falling into the greenwashing trap. It's critical that companies find a way to be open and honest about their sustainability efforts without compromising their credibility. By focusing on authenticity, concrete actions and transparent reporting, they can gain the trust of stakeholders and consolidate their role as responsible actors.
Sustainability can be a driver of your brand equity. Those who take sustainability seriously and see it as part of their own identity should also seize the opportunities it offers in terms of market positioning and brand reputation. We help you integrate sustainability into your brand strategy so that you can fully exploit communication potential.
- Brand Positioning & Brand Purpose
- Brand Architecture
- Sustainability Story
- Employer Branding
- Brand Collaboration
Brand Appearance reflects the identity of a brand. Above all, it has to do one thing: differentiate company and product brands from the competition. In order to leave strong impressions, you need a unique visual and verbal identity that creates a consistent and recognizable brand image – with the greatest possible flexibility in application.
- Brand Design
- Iconography / Imagery
- Verbal Identity / Brand Language
- Naming and Claim
Your sustainability strategy has been defined and your brand positioned accordingly – the path is now clear for credible communication, both internally and externally. In line with our motto 'Be it, do it, say it', we work with you to develop a clear and future-oriented communication strategy. Our goal is to effectively highlight your commitment to sustainability and get the attention it deserves.
- Target Groups
- Key Messages
- Sustainability story
- Service Provider Supervision
- Accompanying Implementation
Sustainability is not a function, but at best part of the corporate culture. The involvement and activation of all employees is crucial for the successful implementation of your sustainability strategy. We develop the appropriate formats and content to carry your sustainability issues into the smallest branches of the organization and to each individual employee.
- Sustainability Initiatives for Participation
- Sustainability Awareness and Training
- Internal Sustainability Communication
Regular stakeholder dialogue is essential for sustainability management. To effectively promote sustainable practices, it is crucial not only to understand the perspectives, objections and concerns of all stakeholders, but also to actively include them in the decision-making processes. We would like to take these important first steps with you together to establish a constructive dialogue.
- Stakeholder Mapping
- Stakeholder Engagement
- Feedback Mechanisms
- Monitoring and Evaluation
Partnerships are crucial for brands but must be chosen carefully to ensure both credibility and a consistent sustainability story. With our expertise in sponsorship consulting, we help you find the ideal partner for your brand and work together effectively.
Your Point of Contact:
Telefon: +49 151 54035800
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