B.B.A. International Business and M.A. and M.Phil. Intercultural Advertising
Bachelor in International Business and Management (Hanze University Groningen, Netherlands) and Double Degree Master of Arts and Philosophy in Intercultural Advertising (Katholische Universität Eichstätt-Ingolstadt and Åbo Akademi University, Turku, Finland).
Many years of experience as a consultant in management consultancies, advertising agencies and start-ups and as marketing manager, most recently at Sono Motors in Munich. Experience from brand consulting projects with over numerous companies, mainly from the automotive, IoT, mobility, food & beverages, education and financial services sectors.
Focus: Brand strategy, communication conception, corporate identity, campaign communication, moderation.
Top SDG: 12 – Responsible Consumption and Production – because every resource is borrowed from our (grand)children (and not provided by our (grand)parents) and business models based on unsustainable products from unsustainable supply chains are not justifiable.