One vision -
fors.earth puts MAN and SCANIA on a common path in terms of sustainability
The stock exchange listed commercial vehicle and bus manufacturer TRATON SE combines, among others, the brands SCANIA and MAN and is majority-owned by Volkswagen AG. fors.earth was commissioned to develop a TRATON's Corporate Responsibility (CR) strategy to integrate the sustainability and CR approaches of MAN and SCANIA.
fors.earth developed a conceptual framework that gives TRATON a clear CR profile and at the same time maintains the independence of the brands and their activities. The sustainability concept was formulated with a common CR vision, to make clear that TRATON is pursuing consistent goals with SCANIA and MAN. For this purpose, fors.earth undertook an iterative process with several workshops and meetings with TRATON's CR managers, including organizational development and role definition.
The main impact of the project was that the existing sustainability approaches were unified into a consistent CR vision, thus establishing a strategic understanding at TRATON that extends into the core business of the subsidiaries.
A joint sustainability concept
In an iterative process, several workshops and meetings were held with those responsible for CR at TRATON. During these workshops, the focus was not only on the development and adoption of the conceptual framework but also on the organizational development and role definitions between the responsible representatives at SCANIA and MAN.
A conceptual framework was created which gives TRATON a clear CR profile and at the same time maintains the independence of the brands and their activities. A common CR vision was formulated so that it becomes visible that TRATON is pursuing consistent goals with SCANIA and MAN. The sustainability concept also created a holistic understanding of the relevance of sustainability and CR topics with regard to business development and investors.
Furthermore, fors.earth was able to support MAN in bringing the vision into the functional strategies of the departments by deriving sustainability topics for the sales department and for product and service development. The aim was to take relevant sustainability aspects into account in the respective departments in a forward-looking manner so that economic success can be achieved.