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Cases | 14-08-2020

DJH Jugendherbergen



Strategy development
with focus on
social responsibility

 

3-day strategy workshop on the integration of sustainability into the corporate strategy of the Bavarian regional association

 

CLIENT GERMAN YOUTH HOSTEL ASSOCIATION BAVARIA

 

Challenge

The German Youth Hostel Association (DJH) is the only nationwide accommodation provider committed to the common good and open to all children, teenagers, young adults, families and educators for conferences and stays. The focus is on education and training. The organization includes 14 DJH regional associations, which are independent, non-profit organizations and fulfill all the tasks of the DJH in their respective areas. The Bavarian regional association had set itself the goal of integrating the topic of sustainability as a central component of its corporate strategy process. fors.earth supported this process.

Solution

To achieve this goal, fors.earth developed and conducted a 3-day strategy workshop with the entire managerial staff of the association. The resulting strategy serves as a basis for the implementation of sustainability aspects in the DJH's corporate functions. A specific vision and mission were developed to serve as guiding principles for the employees of the organization.

Impact

As a result, a sustainability-oriented corporate strategy was developed, which takes the Bavarian DJH back to the roots of its social responsibility. Through this return, the educational mission was brought back into focus as a sustainable contribution to society.